About
A hands-on designer who likes making complicated things simpler.
I'm a senior graphic designer based in Melbourne, with 15+ years of experience across branding, campaigns, digital design and production.
I spent 12 years at REA Group, moving through realestate.com.au, Smartline and Mortgage Choice as those brands grew and changed. For much of that time I was the sole designer embedded in marketing teams, so I've become very comfortable owning work from the initial conversation through to the final artwork.
Working in-house taught me a lot about what happens after the nice presentation is approved. A brand has to survive different teams, channels, deadlines, suppliers and local requirements. Sometimes the answer is a great piece of design. Sometimes it's a clearer guideline, a better template or a workflow that stops the same problem landing on the designer's desk every day.
What I do
Brand & identity
Brand development, visual systems, guidelines, typography, layout and the day-to-day work of keeping a brand consistent without making it rigid.
Campaigns & art direction
Concepts and multi-channel creative across digital, social, print, outdoor and events, plus photography and video art direction.
Digital & content
Social, display, email, motion and digital campaign assets - from individual executions through to modular content systems.
Templates & design systems
Building practical templates, libraries and self-service tools in platforms such as Canva and Marq, with clear rules around what stays fixed and what users can change.
Workflow & collaboration
Briefing, approvals, stakeholder management, agencies, suppliers and making the creative process a little less painful for everyone involved.
Education & other info
Education
Bachelor of Design (Communication Design), RMIT University, Melbourne, Australia
Diploma in Graphic Design Norges Kreative Fagskole, Bergen, Norway
Languages
English / Serbian / Norwegian
Currently
Based in Melbourne with Australian work rights, and open to senior permanent, contract and freelance design roles.