Designing a brand system that could scale across 1,000+ mortgage brokers.
View projectSenior graphic designer creating brands, campaigns and design systems that work in the real world.
I'm a hands-on senior designer with 15+ years of experience across brand, campaign and digital design. I spent 12 years at REA Group working across realestate.com.au, Smartline and Mortgage Choice, often as the sole designer inside marketing teams, taking work from the initial idea through to finished creative and the systems needed to make it scale.
12 years
Across realestate.com.au, Smartline and Mortgage Choice at REA Group
1,000+
Mortgage Choice brokers supported nationally
40%
Of bespoke requests shifted to approved self-service templates
95%
Smartline brand-guideline adoption across a 300+ franchise network
Selected work
Bringing a national mortgage brand into the REA Group family, across 300+ franchise businesses.
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Six years designing across one of Australia's most recognised property brands.
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Extending the realestate.com.au brand into a new home-finance offer.
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A concept campaign developed for LELO Australia/Pacific to make the case for bringing HEX to the local market.
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